BROADCASTING VS. OTT COMPETITION: HOW TRADITIONAL MEDIA AND NEW STREAMING GIANTS REDEFINE THE MARKET

Terrestrial dramas have long been established as mainstream TV programs, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top (OTT) services are web-powered streaming platforms, with Netflix, Watcha, and Wavve being leading competitors. As viewing trends evolve, competition between network-produced series an